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How to Choose the Right Chiropractor

I know what you are thinking when you read the title to this post just now.

“Oh great another self promotion piece for this chiropractor.”

While certainly there is an element of that in this post (why else would I have this website in the first place), I want to be honest with you.

You see I have been a licensed chiropractor for 4 years now.

I’ve had my ups and downs, and I’ve been exposed to a lot of different types of ways chiropractors practice.

Unfortunately my first business failed, and I have subsequently had the privilege of working for other doctors.

Most recently I’m finishing up a 3 year contract with a doctor, and now I am taking the brave step of starting my own business again.

I want to share with you what I have learned a long the way.

If you find a chiropractor offering you a new patient visit special that is too good to be true. It probably is. If you were given a coupon, tear it up and throw it away.

Sure it sounds like a great deal. Free initial exam, free x-rays, free consultation!

Mom always told me that nothing in this life is free, and in this case she was right.

Yes the offer is incredible (who wouldn’t want to see what their spine looks like on x ray?), but it is purely bait and switch.

You see, once you come in for your first visit they will ask you to come back for your “report of findings.” This is where they get you…

When you come back for your report the chiropractor will use your x-rays and you exam findings to basically tell you that you are dying, in need of urgent care, and if you don’t sign up for this $2400 care plan you are going to live the rest of your life in pain and suffering.

You are a smart consumer, and I bet you find yourself wondering how anyone can fall for this type of deal.

Well when you life is at stake in an emotionally charged environment you might do things you wouldn’t normally rationally do either (hello time share presentations).

In fact I too was shocked at just how many people sign up for these care plans.

Now let me be clear, I’m not commenting on the effectiveness of the doctor’s treatments. I’m questioning the doctors sense of ethics and willingness to over treat in order to increase their bottom line.

From this type of chiropractor and these types of clinics, stay far far away.

On the other end of the spectrum I also worked for a clinic where we competed on being the cheapest chiropractor around. While certainly a much more financially viable option for our patients, again you get what you pay for.

These types of practices rush you in, and rush you out. You might spend a minute or two with the doctor. In all honesty that is all the time they have to take care of you, because that is the model in which they practice. High volume, low quality.

Now let me be clear on this point too: receiving any type of chiropractic care is better than none. And if all you can afford are the low end chiropractors, then by all means take advantage of that resource!

The problem in both these models is that they are more concerned about the clinics bottom line than they are about their patients health.

The patient is not well served by going into thousands of dollars of debt, nor are they well served by being shuffled through the cattle line.

You the consumer are well aware of this all too common practice in my profession. That is why so few of you use/trust chiropractors.

You demand a chiropractor

  • Who spends enough time with you to understand your need and
  • Gives you the treatment you need.
  • Doesn’t make you wait in the waiting area forever
  • Has an easy to understand billing procedure in place.
  • Has reasonable rates
  • Doesn’t take advantage of you and your money.
  • Doesn’t bait and switch you

Maybe those aren’t qualities you look for from a health care professional. But I know they are qualities that I would look for when making my health care choices. At Integrity Chiropractic we recommend only the care that you need at a rate you can afford. I know that by treating you right, you will keep coming back when you need care and you won’t be afraid to refer your friends in for care.

A New Chapter

Things have been pretty silent on this site for…oh I don’t know…over a year now. My life has been crazy. Fresh out of school I had dreams and ambitions about my future. I knew what I wanted and I knew how I was going to attain it.

Then a funny thing called life happened. Unfortunately I was so convinced that plan A was the one and only plan that I had no back up. My first clinic can be chalked up a failure at  best, at least regarding profitability. In fact pretty much all of last year can be chalked up as a failure business and financially anyways. This year (2014) finds me in a situation where I am stable, learning, growing, and getting my feet planted.

However, out of this crucible I have learned many valuable life lessons I wish to share:

  1. Dreams don’t just happen no matter how positively you think about them. I knew my plans were so fool-proof that there wasn’t anyway I couldn’t succeed. I knew it. I KNEW it! If you know what I mean. Except that when push came to shove I was unwilling to do the things that needed to be done in order to succeed. When everything was on the line for my Boise clinic, I literally could not get myself to go out and actually talk to real people! Crazy right?! It’s something I’m very ashamed of. These days I still have trepidation when talking to people.  I still haven’t mastered the art of networking events…but I have absolutely no problem going out and telling everyone about my awesome clinic!
  2. You can’t do this on your own. Starting out I thought I knew what  I was  doing, I quickly realized that I had no idea what in the world  I was doing. I was so ashamed of myself that I couldn’t even seek advice from the doc who served as my mentor all throughout chiropractic school *that’s a nod in your direction Dr. Rob Watkins* I mean, here was a man who had/has vested so much in seeing me succeed and yet my shame, or my pride prevented me from reaching out to  him when I needed it the most. Since that time I now have mentor(s) who direct me on the paths to go so that  I don’t have to make the same mistakes they did, and it has made  the world of difference!
  3. No man can serve two masters. Work/life balance is a delicate subject. There is nothing more that I love in this world than the love I have for my wife and two children. Yet, I would justify my inaction regarding my business in the name of  my family. Don’t get me wrong; family=good. But there comes a point where; $0=poor/stressful family life. When I did set aside time to build/market my clinic, that time magically seemed to be taken up doing family stuff. Again not that that  is a bad thing by any means, however I’ve come to learn that working, and providing for my family is one of  the best ways I can show my love for them.
  4. As cliché as it sounds, I’ve learned that it is important to be yourself! Every position I have worked in, and interviewed for I had the belief that I could be a chameleon. I’ve learned that no matter how much you admire others, you can never be them. Nor should you desire to be them! I’ve discovered that I have a unique contribution to make in this world and I’m working on fulfilling that discovery!

Yes I’ve learned a lot of lessons this past year. I have been about as low as a person can  humanly be. My family has suffered because they put their trust in me and I couldn’t deliver. This blog is no longer going to be just about chiropractic, but  it is also going to be the story of life; professionally and personally. No I won’t be sharing funny kid stories, or what I had for lunch. I will share insights and distinctions that have helped me grow as a human being in the hopes that my human-ness can reach out and touch your human-ness and together we can grow in to better people!