I know what you are thinking when you read the title to this post just now.
“Oh great another self promotion piece for this chiropractor.”
While certainly there is an element of that in this post (why else would I have this website in the first place), I want to be honest with you.
You see I have been a licensed chiropractor for 4 years now.
I’ve had my ups and downs, and I’ve been exposed to a lot of different types of ways chiropractors practice.
Unfortunately my first business failed, and I have subsequently had the privilege of working for other doctors.
Most recently I’m finishing up a 3 year contract with a doctor, and now I am taking the brave step of starting my own business again.
I want to share with you what I have learned a long the way.
If you find a chiropractor offering you a new patient visit special that is too good to be true. It probably is. If you were given a coupon, tear it up and throw it away.
Sure it sounds like a great deal. Free initial exam, free x-rays, free consultation!
Mom always told me that nothing in this life is free, and in this case she was right.
Yes the offer is incredible (who wouldn’t want to see what their spine looks like on x ray?), but it is purely bait and switch.
You see, once you come in for your first visit they will ask you to come back for your “report of findings.” This is where they get you…
When you come back for your report the chiropractor will use your x-rays and you exam findings to basically tell you that you are dying, in need of urgent care, and if you don’t sign up for this $2400 care plan you are going to live the rest of your life in pain and suffering.
You are a smart consumer, and I bet you find yourself wondering how anyone can fall for this type of deal.
Well when you life is at stake in an emotionally charged environment you might do things you wouldn’t normally rationally do either (hello time share presentations).
In fact I too was shocked at just how many people sign up for these care plans.
Now let me be clear, I’m not commenting on the effectiveness of the doctor’s treatments. I’m questioning the doctors sense of ethics and willingness to over treat in order to increase their bottom line.
From this type of chiropractor and these types of clinics, stay far far away.
On the other end of the spectrum I also worked for a clinic where we competed on being the cheapest chiropractor around. While certainly a much more financially viable option for our patients, again you get what you pay for.
These types of practices rush you in, and rush you out. You might spend a minute or two with the doctor. In all honesty that is all the time they have to take care of you, because that is the model in which they practice. High volume, low quality.
Now let me be clear on this point too: receiving any type of chiropractic care is better than none. And if all you can afford are the low end chiropractors, then by all means take advantage of that resource!
The problem in both these models is that they are more concerned about the clinics bottom line than they are about their patients health.
The patient is not well served by going into thousands of dollars of debt, nor are they well served by being shuffled through the cattle line.
You the consumer are well aware of this all too common practice in my profession. That is why so few of you use/trust chiropractors.
You demand a chiropractor
- Who spends enough time with you to understand your need and
- Gives you the treatment you need.
- Doesn’t make you wait in the waiting area forever
- Has an easy to understand billing procedure in place.
- Has reasonable rates
- Doesn’t take advantage of you and your money.
- Doesn’t bait and switch you
Maybe those aren’t qualities you look for from a health care professional. But I know they are qualities that I would look for when making my health care choices. At Integrity Chiropractic we recommend only the care that you need at a rate you can afford. I know that by treating you right, you will keep coming back when you need care and you won’t be afraid to refer your friends in for care.